10 of the Best Social Media Analytics Tools in 2024
If you’re looking to grow on social, monitoring your content’s performance is a must-do to see whether you’re tracking towards your goals.
Luckily, there are plenty of social media analytics tools available that’ll help streamline (and level-up) your strategy — and we’re sharing 10 of the best ones.
P.S. Read until the end to discover our favorite.
Social Media Analytics Tool #1: Later Social Analytics
Later is your go-to platform for social media management, influencer marketing, and link in bio tools — all in one spot.
And with Later Social’s analytics tools, you can view up to 12 months worth of data for Instagram, Facebook, TikTok, X, and Pinterest (dependent on your plan), all in an easy-to-use dashboard.
Later analytics dashboard showing top performing posts, followers, reach, comments, and more
That way, you can see exactly what’s performed best, filter by key metrics, and refine your strategy again (and again).
On a Free Later Plan, You’ll Have:
- Unlimited media storage
- Canva integration tool
- Some social media scheduling
- Saved captions
- A feed planner
- A customizable link in bio tool (and 3 months of its analytics)
With a Paid Later Plan, You Can Also:
- View up to one year of exportable data (depending on your plan)
- Automatically calculate your engagement rate and personal best time to post
- View and rank your posts by impressions, engagement, likes, comments, and saves
- Deep dive into detailed performance by content type
- Use hashtag suggestions and AI tools to optimize your posts for SEO
- Social media management and auto-publishing
Make sense of your numbers and posts’ performance with Later’s analytics tools. Create an account, today.
Social Media Analytics Tool #2: HubSpot
If you’re an enterprise business looking to track your social media performance against larger business goals and revenue, HubSpot’s social media analytic tools are an option.
It’s useful for large teams looking to run all of their marketing campaign functions on one platform.
Key Features:
- Detailed reports by platform, content type, user activity, and more
- Insight into traffic and leads your social media content generates
- Learnings about SEO-related ROI
- Basic social media management tools
Social Media Analytics Tool #3: Sprout Social
For enterprise companies wanting to streamline their social media strategy, Sprout Social is a popular tool packed with useful analytics.
Key Features:
- Detailed reports by platform, content type, user activity, and more
- Paid performance reporting
- Team and task reports to measure team productivity
- Competitor reports
- Hashtag tracking tools
- Social media management tools
Social Media Analytics Tool #4: Google Analytics
FYI: Google Analytics isn’t exclusive to your latest and greatest website content.
While it’s not a standalone social media analytics tool, you can use Google Analytics to see how much traffic flows to your website via your social media accounts.
Key Features:
- See which social media platforms and content drive the most traffic
- Demographics data
- Calculate ROI of social media campaigns
- Guide goal-setting for campaigns and quarterly planning
Social Media Analytics Tool #5: Tailwind
What started as a Pinterest scheduling tool called Pin League, Tailwind is now a social media management and analytics tool catered to visual platforms like Pinterest and Instagram.
Key Features:
- Detailed reports by platform, content type, user activity, and more
- Automatic engagement rate calculations month-over-month
- Social media management tools for Pinterest, Instagram, and Facebook
Social Media Analytics Tool #6: Keyhole
Looking to keep a steady eye on your share of voice?
From brand mentions to campaign sentiment, Keyhole’s bread and butter is tracking how your target audience feels about your brand.
Key Features:
- Analyze potential reach, comments, and sentiment
- Competitor analytics
- Social media trends
- Basic social media management
Social Media Analytics Tool #7: Rival IQ
Are you a social media manager with a preference for data? Meet Rival IQ.
If tracking your social media success and benchmarking your goals against competitors is your focus, this tool could be your match.
Key Features:
- Detailed reports by platform, content type, user activity, and more
- Head-to-head competitor social media reports
- Live industry benchmarks
- Best time to post calculator
- Social listening tools
Social Media Analytic Tool #8: Buffer
With social media management tools and analytics all in one place, Buffer is a top choice for growing social teams.
Key Features:
- Detailed reports by platform, content type, user activity, and more
- Paid vs organic reports
- White label reports
- Best time to post calculator
- Social media management tools
Social Media Analytic Tool #9: Hootsuite
When it comes to social media management and analytics, Hootsuite is no stranger to brands big and small.
Key Features:
- Detailed reports by platform, content type, user activity, and more
- Competitor reports
- Best time to post calculator
- Repurpose top-performing posts
- Social media management tools
Social Media Analytic Tool #10: Brandwatch
With strength in social listening, Brandwatch is a social media and influencer marketing tool for brands looking to engage customers “at the speed of social.”
Key Features:
- Social listening tools
- Benchmarks and dashboards to understand performance against competitors
- Influencer marketing tools
What Is the Best Social Media Analytic Tool?
Spoiler: Later is our top pick for the best social media analytics tool in 2024.
Why? Analytics is a mere fraction of Later’s tools and features for brands, marketers, and creators.
From a free link in bio tool to stacked social media management and more, going all-in with Later is a no-brainer.
Blog post from Alyssa Gagliardi at later.com
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